Brooks Running

Brooks Running is an American sports equipment company that designs and markets high-performance men's and women's sneakers, clothing, and accessories. They approached us to launch their lightweight launch 8. We worked closely with the creative + campaign team to develop a 360 experience for US/UK markets.

Results

3.8mil 28% 8.2x

Impressions Conversion Rate Return on Ad Spend

Client: Brooks Running

Project: Photography, UI/UX, Paid & Social Ad Campaigns

We created a cohesive experience from the digital campaigns to the landing page. An interactive experience was developed to break down the single-density BioMoGo DNA midsole.

Paid + OOH Campaigns

We use bold illustration that related to the performance and design of the Brooks Running Launch 8 shoe through ads. Our strategy combines vibrant visuals with a clear message that reflects the brand's focus on innovation and performance. We create illustrations that connect with runners by showcasing dynamic movements. Using bright colors and striking patterns helps highlight key features of the shoe and reinforces brand recognition.

Each illustration is paired with concise text to communicate the shoe's benefits effectively. This blend of visuals and informative content ensures that the audience understands what makes the Launch 8 special. By utilizing social media platforms where our audience engages most, we enhance the reach of our campaigns. Our illustrations are flexible for various formats—like images, videos, or carousel ads—to maintain a consistent brand image. Overall, our aim is to boost sales while raising awareness of Brooks Running. We want to create memorable ads that inspire people to put on their shoes and start running.

Email Design

Our continued support for the Brooks Running email marketing team focuses on enhancing their email designs to effectively engage their audience. By leveraging insights from previous campaigns, we aim to create visually appealing templates that align with brand identity while ensuring seamless user experience.

Our approach includes collaborating closely with the Brooks team to understand their specific goals and target demographics. This collaboration allows us to tailor designs that not only capture attention but also drive conversions. We prioritize clarity, compelling calls-to-action, and responsive design to ensure that emails look great on all devices.

We remain committed to refining these elements through ongoing feedback and performance analysis. This iterative process ensures that we adapt to changing trends and user preferences, solidifying the effectiveness of Brooks Running's email marketing campaigns. Our partnership continues to emphasize creativity and strategy, ensuring that each email is not just a message but a compelling narrative that resonates with their audience.

Say Hello!

Previous
Previous

Molly Bloom

Next
Next

Claire's