PACSUN

We partnered with the creative team to amplify their lifecycle marketing and creative strategy, blending innovative digital design with a data-driven multi-channel approach to achieve exceptional performance across Average Order Value (AOV), conversion rates, and total sales. Our expertise in Ecommerce marketing + creative direction engaged customers through dynamic email campaigns, compelling social + paid ads, and captivating sales promotions.

Creative Direction
We spearheaded the visual storytelling for all campaigns, ensuring every touchpoint reflected PACSUN’s youthful, trendsetting aesthetic.

Developing a cohesive design language that bridged email, social media, and paid ads, aligning with PACSUN’s brand ethos.

Art directing seasonal photoshoots and product highlights to produce vibrant, high-quality imagery.

Curating bold, on-trend visuals that resonated with PACSUN’s core Gen Z audience, enhancing brand recognition and loyalty.

Digital Design
The partnership placed an emphasis on cutting-edge digital design to elevate the customer experience. Standout initiatives included:

Redesigning email templates with bold typography, dynamic animations, and optimized layouts for mobile-first browsing.

Creating immersive ad creatives that utilized illustrations, typography, and influencer collaborations to capture attention in competitive digital spaces.

Designing landing pages optimized for conversions, featuring seamless navigation, clear CTAs, and visually compelling content.

Email Campaigns
The visually elevated email marketing strategy not only engaged but
also inspired action at every stage of the customer journey.

32% increase in email open rates through striking subject lines and
bold header visuals.

22% rise in AOV, driven by beautifully designed upsell bundles and
exclusive offers.

18% boost in conversion rates, aided by clickable, visually stimulating
calls-to-action.

Social + Paid Ads
Our creative vision extended to social and paid ad campaigns, where dynamic visuals combined with precise targeting. Highlights included:

High-impact visuals featuring seamless transitions and trend-focused narratives that increased click-through rates by 45%.

Increased PACSUN social followers by 50%, driven by engaging UGC and visually compelling influencer content.

40% increase in paid ad ROI, thanks to attention-grabbing creatives tailored for each platform.

Sales Promotions
Seasonal campaigns, exclusive drops, and limited-time offers were amplified by cohesive creative assets across all channels. This contributed to:

25% uplift in conversion rates during promotional events, fueled by stunningly designed digital banners and countdown visuals.

Record-breaking sales weekends, driving a $1.9 million year-over-year sales increase.

Impact and Performance Metrics

The synergy between creative direction, digital design, and lifecycle marketing strategies culminated in impressive performance gains for PACSUN by the end of 2023:

AOV increased by 28%, attributed to premium visuals that elevated perceived product value.

Conversion rates rose by 35%, supported by seamless, visually driven customer journeys.

Total sales experienced a 46% year-over-year growth, solidifying PACSUN’s position as a digital leader in the youth lifestyle space.